REAR SEAT BELT COMMERCIAL INFO IN GREECE

The Road Safety Institute ‘Panos Mylonas’ (RSI Panos Mylonas) was established following the tragic loss of Panos Mylonas, who died at the age of 22 in a car accident on March 22, 2004 on his way to class at the University of Patras (Greece). He was killed by a motorcyclist travelling at 170km/h on the wrong side of the road. Since its foundation, RSI has worked relentlessly to reduce the number of casualties on the roads in Greece which has one of the highest rates of traffic-related deaths, proportionate to its population, in the European Union.

The Safer Roads Foundation and RSI have collaborated over many years on numerous road safety accident remedial projects and wanted to encourage the use of rear seat belts in Greece. The television info commercial above was launched with this specific objective. Seat belts save lives even on short distances and they should be worn in the back as well as in the front of a vehicle. This production was funded by SRF and has been shown on the main Greek television channels.

The Ministry of Transport of Greece, the European Transport Safety Council (ETSC), RSI and SRF worked together to make this campaign a reality.